
Number 1 Shoe Warehouse: Store Locations & Online Shopping Guide
Type “number 1 shoe warehouse” into a search box and you’ll get a brand, not a building — which is probably why you’re here, looking for the actual stores. Behind that name sits a New Zealand retail group that officially rebranded its stores as Number One Shoes in 2012 (Number One Shoes & Hannahs official history), and this guide separates what’s confirmed from what’s still fuzzy: store locations, the Hannahs connection, and how online shopping actually works.
Known store locations: 6+ (Bayfair, Gisborne, Rotorua, Whakatane, Tauranga, Silverdale) ·
Countries of operation: 2 (New Zealand, Australia) ·
Online shopping: Available via official sites and theoutlet.co.nz ·
Brand partnership: Hannahs (joint website) ·
Social media presence: Facebook, Instagram
Quick snapshot
- The chain rebranded in 2012 and now runs combined superstores with Hannahs (Number One Shoes & Hannahs official history)
- Stores confirmed at Bayfair, Gisborne, Rotorua, Whakatane and Tauranga (Number One Shoes & Hannahs store locator)
- Online shopping is available through the group’s official websites (numberoneshoesandhannahs.co.nz, numberoneshoes.com.au) (Number One Shoes & Hannahs official history)
- Current ownership structure — not disclosed on the brand’s official pages (Number One Shoes official site)
- Total number of operating stores — the locator lists many but publishes no official count (store locator)
- Founding date of the Number One Shoes name itself — the official history traces Hannahs instead (official history)
- 1868 — Robert Hannah founds Hannahs in Charleston (official history)
- 2005 — Hellaby Holdings reportedly buys the Number 1 Shoe Warehouse chain (Wikipedia company summary)
- 2012 — the warehouse name gives way to Number One Shoes (official history) (official history)
- Check the official store locator for centre-level addresses before visiting (store locator)
- Expect seasonal markdowns — the homepage recently advertised 50% off selected styles (numberoneshoesandhannahs.co.nz) (store locator)
- Watch the combined Hannahs relationship: the two brands share one online storefront (numberoneshoesandhannahs.co.nz) (store locator)
Nine facts, one pattern: a two-brand retail group that has been consolidating around the same family-footwear inventory since the warehouse era.
| Field | Value |
|---|---|
| Current brand name | Number One Shoes (rebranded 2012) |
| Original name | Number 1 Shoe Warehouse |
| Headquarters / Base | New Zealand (implied by the .co.nz operation) |
| Countries | New Zealand, Australia |
| Known store count | 6+ (five official store-locator listings plus Silverdale Centre) |
| Store format | Combined Number One Shoes and Hannahs superstores |
| Online store | Yes — official .co.nz and .com.au sites |
| Affiliated brand | Hannahs |
| Social media | Facebook (@number1shoes), Instagram (@hannahsnz) |
The table also shows the gap: no official total store count exists anywhere in the brand’s own publishing.
Where are Number One Shoes based?
The short answer is New Zealand, with Australia covered as a second market through the group’s .com.au site. The store network sits inside New Zealand shopping centres, and the brand’s own history describes the reach as nationwide.
What is the location of Number One Shoes headquarters?
- The official store locator lives on the New Zealand joint site numberoneshoesandhannahs.co.nz — the clearest public signal that the operation is based here.
- No single head-office address is published on the brand’s official pages; the store list and contact pages point to the North Island retail network instead.
For most shoppers the exact head office doesn’t matter. The useful part is the pattern: the group runs a national chain out of New Zealand rather than a head-office flagship store, so “base” means the whole country, not one CBD address.
In which countries do Number One Shoes operate?
- New Zealand — the home market, where stores carry the combined Number One Shoes and Hannahs banner.
- Australia — served by the dedicated numberoneshoes.com.au site, which carries the brand’s official history and product range.
Two countries, one retail group. The Australian arm looks online-first: the confirmed store list is New Zealand-only, while the .com.au domain handles shoppers across the Tasman.
What this means: the practical answer to “where is it based” is New Zealand’s mall network, with Australia reached through the official website rather than a separate property portfolio.
How many stores does Number One Shoes have?
There’s no official total anywhere on the store locator, so the honest answer is: more than most people assume, fewer than the “warehouse” era peaked at.
What are the known store locations of Number One Shoes?
- Official store locator listings: 216 Gladstone Road, Gisborne · Trade Central, 1490 Amohau Street, Rotorua · The Hub, State Highway 30, Whakatane · 104 Elizabeth Street, Tauranga · Bayfair Shopping Centre, 19 Girven Road, Mount Maunganui (Number One Shoes & Hannahs store locator)
- Silverdale Centre lists Number One Shoes at Shop 15B, 61 Silverdale Street (Silverdale Centre directory)
The confirmed locations cluster in the North Island’s main shopping centres, from Auckland’s northern fringe at Silverdale down to the Bay of Plenty. The Bayfair store is the one most likely to appear in “near me” searches, since it anchors a major regional centre.
Is there a Number One Shoes warehouse?
- The chain traded as Number 1 Shoe Warehouse until 2012, when the rebrand dropped “Warehouse” from the name.
- Wikipedia’s company history counts 48 stores under the warehouse name in 2010 (Wikipedia company summary)
- Every store the official locator lists today is a shopping-centre tenancy — no big-box warehouse format exists.
So the warehouse in the search phrase is heritage, not format. What replaced it is a conventional retail chain, and the current store count, while not officially published, sits well above the four locations some marketing pages mention. The pattern: 48 stores in the warehouse era, a rebrand in 2012, and a smaller but still multi-city network visible on the official locator today.
What is the relationship between Number One Shoes and Hannahs?
The fastest answer: they’re two heritage names running as one retail group. Number One Shoes supplies the former warehouse chain’s customer base; Hannahs supplies the history — and the combined store network carries both names.
Number One Shoes and Hannahs stores have been combined into superstores carrying both brands.
— Number One Shoes official history
Two brands, one inventory, one checkout. That makes the group flexible, but it also means shoppers comparing “Number One Shoes vs Hannahs” are usually comparing the same stock under two signs.
Are Number One Shoes and Hannahs the same company?
- Hannahs is the older marque, with a founding story that starts in 1868 — more than a century before the warehouse name appeared.
- Hellaby Holdings reportedly bought Number 1 Shoe Warehouse in 2005 for NZ$22 million (Wikipedia company summary)
- The official history today describes combined Number One Shoes and Hannahs superstores stocking footwear for women, men and children.
Legally, the group presents both brands under one corporate history. Practically, that makes them the same retail operation with two door signs.
How are Number One Shoes and Hannahs linked online?
- They share the joint New Zealand domain numberoneshoesandhannahs.co.nz — the domain name is the evidence.
- The Australian site numberoneshoes.com.au carries both brands’ official history on one page.
- Stocked labels across the combined ranges include Hush Puppies, Skechers, New Balance, Clarks and Steve Madden.
The shared domain means a shopper searching for either brand lands on the same online storefront and the same store locator. For the group, the crossover is the strategy: the more the two names blur, the bigger their combined search footprint. The takeaway: Hannahs contributes the 1868 heritage, the warehouse chain contributes the modern customer base, and the current retailer is both at once — online and in stores.
Does Number One Shoes offer online shopping?
Yes — and the online setup mirrors the combined-brand strategy: one New Zealand storefront, one Australian storefront, and both brands’ inventory available in each.
Can I buy Number One Shoes online?
- The New Zealand joint site numberoneshoesandhannahs.co.nz hosts the official online store alongside the store locator (Number One Shoes & Hannahs store locator)
- The Australian market is covered by numberoneshoes.com.au, the group’s official Australian storefront.
- Stock also appears on theoutlet.co.nz, a New Zealand outlet marketplace.
Homepage copy has been pushing seasonal sales hard — “Summer is here with fresh styles for the whole family, plus 50% off selected styles” — so checking the main site first is the fastest route to the sale stock.
Is there a Number One Shoes warehouse online store?
- No warehouse-specific website appears on the official store locator or the brand’s history pages.
- Discounts are promoted on the main storefronts, not in a hidden clearance corner.
Discount hunters should watch the joint homepage, not a phantom warehouse site — the deepest markdowns the brand advertises, including 50% off selected styles, live on the main storefront.
The catch: online and offline are both consolidated, so “warehouse” shoppers end up on the regular storefront either way — and that’s the fastest path to the sale stock.
What is the largest shoe store in the world?
This question shows up next to “number 1 shoe warehouse” often enough that it’s worth a straight answer, because the name sounds bigger than the chain actually is.
What is the biggest shoe retailer globally?
- Searches for “largest shoe store in the world” most often surface DSW (Designer Shoe Warehouse) in the United States.
- DSW’s warehouse-format stores are a big part of why “shoe warehouse” reads as giant retail in shoppers’ minds.
DSW is not the same business as Number One Shoes. The similarity is the word “warehouse” — and that’s where the comparison usually starts and ends.
How does Number One Shoes compare to the largest shoe store?
- Number One Shoes is a regional New Zealand/Australia retailer, not a global giant — even at the 48-store warehouse peak noted above, the whole chain sat inside one country.
- Its confirmed stores today are shopping-centre tenancies rather than destination megastores.
Number One Shoes rides a name that sounds like a global warehouse leader, but the retail reality is a national chain with a few dozen locations at most. For someone searching “largest shoe store in the world,” the New Zealand brand is the wrong answer masquerading as the right name. Why this matters even more: the brand name earns attention, but it sets an expectation of massive scale the store network doesn’t meet — and doesn’t need to, for the New Zealand shoppers who actually sustain it.
“Number 1” and “Warehouse” are marketing, not metrics: the chain’s relevance is New Zealand-wide, which is exactly what a shopper searching for nearby stores actually cares about.
What’s confirmed and what’s still unclear about Number One Shoes?
The official record is thinner than shoppers would like, but the evidence splits cleanly into confirmed facts and open questions.
Confirmed facts
- Number 1 Shoe Warehouse became Number One Shoes in 2012.
- The store locator confirms combined Number One Shoes and Hannahs stores in Gisborne, Rotorua, Whakatane, Tauranga and Bayfair.
- Silverdale Centre lists a Number One Shoes tenancy at 61 Silverdale Street (Silverdale Centre directory)
- Sylvia Park in Auckland lists a Hannahs store on Level 1 (Sylvia Park shopping centre directory)
- Online shopping runs through the group’s official websites and theoutlet.co.nz.
What’s unclear
- Exact ownership structure and parent company today.
- Total number of current stores.
- Founding date of the Number One Shoes brand itself.
- The NZ$22 million purchase figure comes from Wikipedia, not the company.
- The 48-store count from 2010 also traces to Wikipedia’s summary.
- No independent customer-satisfaction data appears in search results.
The gap between the two lists is the story: official pages confirm where the stores are and how to shop them, but anyone needing ownership, totals, or founding dates has to rely on secondary summaries — or wait for the brand to publish more.
What Number One Shoes says about itself
The brand’s own channels don’t publish detailed corporate history, but their marketing copy reveals the tone: family footwear, seasonal urgency, and a steady drumbeat of discounts.
Shop the new season at Number One Shoes. Summer is here with fresh styles for the whole family, plus 50% off selected styles.
— Number One Shoes homepage
The locker is stocked, the bell’s about to ring, and we’ve got their back-to-school shoes sorted.
— Number One Shoes Facebook page (@number1shoes)
Both channels land on the same positioning: family footwear, friendly tone, and a discount hook — aimed squarely at parents rather than collectors.
Number One Shoes is exactly what the official pages show: a New Zealand footwear chain that dropped the “warehouse” name in 2012, folded itself into a combined operation with Hannahs, and kept selling family shoes through mall tenancies and two national websites. The warehouse era gives the brand its search-famous name; the current era gives shoppers confirmed store locations and online discounts. For New Zealand shoppers, the choice is clear: check the combined store locator before the next mall trip, or pay full price at a general footwear chain for the same seasonal stock.
nzpublicnews.com, stuff.co.nz, numberoneshoesandhannahs.co.nz
Frequently asked questions
Is there a Number One Shoes store in Bayfair?
Yes — Bayfair Shopping Centre, 19 Girven Road, Mount Maunganui, listed on the official store locator as a combined Number One Shoes and Hannahs store.
Does Number One Shoes have an Instagram account?
The group’s Instagram presence runs under @hannahsnz, while Facebook operates as @number1shoes.
What is the official website of Number One Shoes?
For New Zealand: numberoneshoesandhannahs.co.nz. For Australia: numberoneshoes.com.au.
Can I buy Number One Shoes at The Outlet?
Yes — the brand’s stock is listed on theoutlet.co.nz, a New Zealand outlet marketplace.
Are Number One Shoes available in Australia?
Yes — the group operates the official Australian site numberoneshoes.com.au for customers across Australia.
Why does the brand still turn up as “Number 1 Shoe Warehouse”?
That was the chain’s name until the 2012 rebrand to Number One Shoes. Older directories and search history keep the warehouse name alive.